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Do you consider customer experience to be an integral part of your business? If so, are you rigorously listening to your customers to be able to deliver great experiences? Needless to say, the Voice of Customer is your most powerful weapon when it comes to understanding customers and their expectations. While most brands recognize this, the strategies they set in motion to gather customer opinion are nothing but ineffective and for namesake. If your organization is aiming to truly excel as a customer-centric brand and proactively meet customer expectations, Voice of Customer programs need to shoulder more purpose and also encompass the dynamics of the customer journey. We've come up with an infographic that explains what's going wrong in VOC programs and how you can set them right!

Voice Of Customer Rocks !!!

Offering a smooth patient experience is rapidly becoming a top priority for the Healthcare industry. With the wave of customer experience taking over the world at large, numerous healthcare institutions are now surveying their patients to seek their feedback on their experience to understand how they can ameliorate it. This is great news, no doubt- but what is of concern here is that a lot of them haven't the slightest idea on how to go about it. While improving patient experience surely involves its own dose of strategic decisions, we thought it to be befitting to share with you 5 quick tactical tips that can help you deliver an experience that your patients will remember you for. Let's take a look at the most effective steps to improving patient experience and understand why merging cure with care is a great idea for the Healthcare industry!

Customers don't always know what they want. The decline in coffee drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it.